3 Ways AmazonFresh Can Improve Its User Experience
A guerrilla usability test on AmazonFresh’s web platform
Published in
6 min readJun 8, 2014
Online grocery shopping is a lucrative business. According to Bloomberg Businessweek, grocery shopping is a $500 billion industry. Right now 3.3% (or about $16.5B) of that is online, and expanding. Little wonder then that the space is a heated battleground for businesses to compete…
